SG Interior develops interior design projects in Italy and internationally, working across residential, hospitality, and retail sectors. Each project is conceived through a bespoke approach, aimed at interpreting the context and the client’s needs, with a constant focus on the balance between aesthetics, functionality, and identity. Stefano Guidotti builds his creative vision across three key places: Naples, his birthplace rich in culture and tradition; Florence, where he trained in design; and Lake Como, where he now lives and works. These roots are complemented by an international outlook, shaped through experiences and projects developed in diverse contexts.
After his early experiences connected to the tradition of ceramics and porcelain, he moved to Florence to study design and collaborate with the historic manufacturer Richard Ginori. In 2010, he joined Baxter as art director, a role he still holds today.
Over the course of his career, he has developed projects worldwide, defining a distinctive design language characterized by a bold use of color, a refined research on materials, and a balanced combination of modern, vintage, and ethnic elements. His style, difficult to categorize, finds its most authentic expression in eclecticism: a sophisticated synthesis of diverse influences, brought together into harmonious, distinctive, and timeless spaces.
